In 2014, Japan’s largest inbound and outbound travel shows were integrated to form the new JATA Tourism EXPO Japan. The event was a huge success with exhibitors from 151 countries and regions around the world, including 47 prefectures in Japan. A total of 157,589 visitors attended.
International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the Brand USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives. The Brand USA Pavilion at JATA 2015 is certified by the US Department of Commerce.
U.S. inbound travel from Japan reached 3.58 million in 2014 and is projected to increase 3% by 2020. (USDOC/OTTI)