Messe Berlin is to launch an international offshoot of one of its most successful B2B travel trade fairs (ITB Berlin) in China, May 2017. Partnering with leaders of China’s travel industry such as Ctrip, Alitrip, Tuniu, Utour, and Caissa, ITB China expects to attract around 500 buyers to the show.
“Buyers and trade visitors from China will be able to meet international exhibitors and business partners. Visitors to ITB China can also take the opportunity to attend the ITB China Convention, which runs parallel and will be jointly organized with TravelDaily China.” ITB Berlin – an export success story
The Asia Pacific region is expected to produce a 45 percent increase in visitors by 2020 and China is expected to increase by a total of 2.8 million visitors, a 129% increase, through 2020.
Visitor volume from Asia in 2017 is expected to increase 6.4 percent and reach over 11 million visitors who stay one or more nights in the United States.
OTTI World Regions Forecast
Visitor volume from China in 2017 is expected to increase 15 percent to 3 million.
OTTI Top 20 Countries Forecast