With over 15,500 industry professionals coming from 72 countries and over 150 destinations represented, IBTM World provides a truly global marketplace to gain worldwide visibility. IBTM World is the leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona and at the center of IBTM World’s success is the Hosted Buyer® Program. This program attracts senior decision makers looking to find and develop new partnerships with global suppliers and sets IBTM World apart from other exhibitions, hosting over 4,000 top level buyers with proven budget and international budget to spend that enables exhibitors to win and secure future business at the event.
The Brand USA Center at IBTM World 2017 offers a number of cost-efficient participation options, all with:
The EIBTM Trends Watch Report 2016 is more favorable than it has been for several years. Data from the recently released study on the Economic Significance of Meetings to the US Economy by the Convention Industry Council show significant increases in meeting participants, direct spending, tax contribution and job growth from 2009 to 2012, and according to the updated Site Index: Annual Survey, incentive travel is expected to continue to grow at a significant pace through 2016. Site International Foundation.